1000’s of consumers are trying a vegan or veggie diet this January and 100’s of new vegan and vegetarian products and menus will be launched this month often with supply chains severely tested. Many of…
Consumer preference can be so elusive. They choose your brand today then a competitor launches something a little different and off they go. You tweak your product and regain an advantage, just for a different…
Sales are falling, your market share is shrinking. The problem is easy to identify, but the solution does not seem to be quite as straight forward. You have improved your product, changed the advertising, adjusted…
Growing sales in a growing market is easy. Maintaining sales in a declining market is what differentiates good marketers. But how is it done? There is normally no shortage of generally recognised reasons for a…
They are one of the modern management tools. Almost every time we interact with an organisation we are asked to score them on how well they did. Then someone within the organisation is tasked with…
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