Lay’s Potato Chips are the leading brand in nearly every market in which they operate. In many markets they are in the enviable position of dominating market share, commanding a premium price and evoking great consumer loyalty all at the same time.
The East and Southern Africa Region (ESAR) in Nestlé has 23 countries and a population of about 470 million. This is comparable to the Central and West Africa Region (CWAR) in terms of population but is significantly smaller in terms of sales.
Ben and Jerry’s were about to make a third attempt at launching into the rapidly developing ice cream market in Japan. Two previous attempts had been unsuccessful and this third one was not looking good as all their research was telling them that the Japanese consumers did not like the “bits” in their ice cream.
Nescafé asked The Marketing Clinic to profile coffee across the 5 regions of the archipelago and to recommend a single Taste Profile that would work across all 5 regions and beat the key competitors that were currently taking market share.
We all love fresh milk, right? But what do we actually mean by this? Cravendale milk is filtered through ceramic filters to remove more of the bacteria which means that it stays “fresh” for up to 3 weeks unopened and 7 days after opening – longer than other “fresh” milks.