At The Marketing Clinic, we go beyond surface-level metrics to uncover the emotions driving consumer behaviour. By combining psychology and sensory science, we chart your brand’s unique Emotional Journey, equipping you to innovate, differentiate, and grow.
Because when you know which functional attributes trigger which emotions and why, you gain the insight to leave a lasting impact and drive consumer loyalty and growth.
Written by Chris Lukehurst, it explores how sensory cues like taste, texture, appearance, and packaging shape emotional responses — and how those emotions drive brand preference, loyalty, and growth.
Your Brand’s Unique Emotional Journey
Many brands recognise the emotions they evoke — excitement, trust, nostalgia. But the real power lies in understanding the full emotional journey your consumers experience.
Your brand isn’t defined by just one emotion — it’s a sequence of feelings that unfold from first encounter to lasting memory, setting you apart in ways competitors can’t replicate.
At The Marketing Clinic, we map this journey, revealing your brand’s unique emotional signature— how it compares to competitors, and how it aligns with what your consumers truly seek.
With clear, actionable insight, we help you refine and optimise this journey — deepening emotional connection, building loyalty, and strengthening your market position.
“I like working with The Marketing Clinic, they challenge my team to think differently about our products, our consumers and our communications.”
