“We don’t need Big Budgets, just a Point of Difference” said Huib van Bockel founder of Tenzing in an interview with Marketing Week this week. And, of course, he is absolutely right and his increasingly…
Sometimes it is not new knowledge that you need but a different perspective. I was presenting some research findings to a client the other day when they suddenly exclaimed “Now I get it! What we…
Every time a consumer consumes your product it gives them a whole series of emotional messages. These messages are invariably mixed and often conflicting. A chocolate bar is relaxing and calming as well as stimulating….
A Brand needs a plan. Some are very long and complicated, others very concise, even simple – I am yet to be convinced that length, long or short, has any co-relation with quality, but that…
So Omobono along with Marketing Week have done a survey of 1,100 marketers worldwide and found that 75% of respondents state that customer experience is of increasing importance in their organisation. In fact 49% state…
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