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Understanding Flavour Preference

We spend a lot of time, effort and budget trying to deliver the best flavours, aromas etc. but do we really understand what we mean by the best flavour? Is it the best flavour because…

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“We don’t need Big Budgets, just a Point of Difference”

“We don’t need Big Budgets, just a Point of Difference” said Huib van Bockel founder of Tenzing in an interview with Marketing Week this week. And, of course, he is absolutely right and his increasingly…

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Change your Thinking!

Sometimes it is not new knowledge that you need but a different perspective. I was presenting some research findings to a client the other day when they suddenly exclaimed “Now I get it! What we…

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Changing Consumer Psyche

Every time a consumer consumes your product it gives them a whole series of emotional messages. These messages are invariably mixed and often conflicting. A chocolate bar is relaxing and calming as well as stimulating….

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What can you learn from Alfred Hitchcock?

A Brand needs a plan. Some are very long and complicated, others very concise, even simple – I am yet to be convinced that length, long or short, has any co-relation with quality, but that…