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When Great Products Don’t Get Repeated: Understanding the Consumer Disconnect
It’s perplexing: your product boasts exceptional taste, your branding is on point, and initial sales are promising. Yet, repeat purchases are lacking, and retailers are reconsidering shelf space. What went wrong? The Expert vs. Consumer…
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Stop Managing Functions—Start Managing Feelings: The Real Key to Brand Loyalty
Many brand owners claim to manage the emotional connection their consumers have with their brand. Yet, when we look closer, what they’re actually managing are functions — features, benefits, and performance metrics—not feelings. In his…
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The Hidden Reason You’re Losing to Private Label Brands
Sales are falling. Market share is declining. Consumers are switching to Own Brands. The data tells the story clearly—and you see the trend week after week. So, you dig deeper. You pore over the numbers,…
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Perception Is Shifting Faster Than Strategy — Emotion Is the Missing Link
April 30, 2025 Your brand has always performed well. Consumers rated it highly. Brand perception scores were strong. Sales were steady, market share secure. But now, something’s changed. Perception scores are slipping. Sales are falling….
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Understanding the Consumer Journey: Beyond Actions to Emotions
April 24, 2025 You know your consumer journey. You’ve mapped out the category and brand entry points. You can track every interaction your customers have with your brand. You have data—lots of it. Quantitative breakdowns,…
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