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The Emotional Power of Freshness: It’s Not What You Think

In many food and drink categories, “fresh” is a term we hear constantly—it’s something consumers crave, and brands work hard to deliver. But what exactly is “freshness”? How do we define it, and more importantly,…

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Mapping the Emotional Journey: Discover What Truly Sets Your Brand Apart

You likely have a list of attributes that make your brand stand out. But how many of those attributes are simply category benefits shared with competitors? And of the ones that are distinct, how many…

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Beyond the Metrics: Understanding the Full Emotional Recipe of Consumer Experiences

In the current digital landscape, measuring consumers’ emotional responses has evolved into a major focus for marketers. Since the acquisition of emotion-detection companies like Emotient by Apple and partnerships like Mediacom’s with Realeyes, advancements in…

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The Metaverse: Brand Opportunity or Threat?

The evolution of digital landscapes is accelerating at an unprecedented rate, and dismissing the Metaverse today would be akin to dismissing the “World Wide Web” in its infancy—something many brand owners regret. As forward-thinking leaders,…

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Managing Heritage Brands in Fast-Moving Markets

Sometimes, a brand’s greatest strength can also feel like its biggest vulnerability. Your brand may have been the first to market, led its category for years, and carries a heritage that competitors envy. However, in…