How often do we encounter brands that catch a zeitgeist and surf a wave of popularity to fade almost as quickly after a few years. Any successful brand has a number of elements that come…
“It is easy running children’s groups” I overheard someone saying, “You establish the rules quickly up front so they know what is expected then they relax and become quite chatty.” It is true, if you…
I am often asked by clients to help them change a product formulation in such a way that the consumer does not notice the change. But it is not any change in the taste that…
Much is being said about reducing our sugar intake and considerable time, energy and budget will be focused upon reducing the sugar content of many products over the next few years. The focus at the…
Whenever we experience something new we seek out comfort – safety – in something in that experience with which we are already familiar. Sometimes this is done consciously, for instance when travelling with a friend,…
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