One of the things I love about what I do is the opportunity it gives me to walk into completely new markets with very different cultures and start to understand how and why they respond…
I was challenged by a client the other day asking why I don’t make more use of technology. My methodology of talking to consumers face to face felt old fashioned and a little out of…
Some of us see ourselves as the Drivers of Change, challenging and disrupting the status quo, finding new and different ways to achieve our goals and even envisioning new goals for us to achieve. Others…
We spend a lot of time, effort and budget trying to deliver the best flavours, aromas etc. but do we really understand what we mean by the best flavour? Is it the best flavour because…
More years ago than I care to recall I was at University reading Geography. One of the many very useful things I learnt was how to use satellite data to monitor the retreat of glaciers…
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