Russell Parsons wrote an interesting article in Marketing week last week discussing Alain de Botton’s view that while much advertising appears to offer us perfect lives their brands and products then fail to deliver. Alain’s…
So it has been a big month for marketers interested in consumers’ emotional responses. In January this year (2016) Apple buys Emotient and Mediacom does a deal with Realeyes to give its clients the ability…
We are born with – arguably – three innate likes and dislikes. We like sweet things and fatty things – evolutionarily a good thing as we crave the calories that are essential for survival but…
I was running some research groups the other day exploring consumers’ emotional responses to some new products and how we could improve product formulation, communications, presentation etc. to improve the consumer reactions and thus liking,…
The other day I took some time out and spent it with my wife at a Spa. By the end of the day I felt relaxed, refreshed and rejuvenated, ready to re-enter the world with…
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