Good Research, like Good Food, is Essential for the Health of your Brand
Managing a brand in a growing market is easy. Growing sales, profitability and market share in a declining market is more difficult. This, however, is the challenge than many brand owners are facing today. This…
Finding the gaps in the market, the opportunities for new or modified products that satisfy a new or unanswered consumer need is the aspiration of many brand owners. However, many of these “gaps” in the…
On-pack is often our best opportunity to communicate with our consumers. The pictures, the colours even the packaging that we use speak volumes about who we are. Yet we are often quite constrained by the…
I have been away on holiday so was a little late in coming across Michaela Jefferson’s article in Marketing Week (7th July): Cannes-winning film ads ‘lack potential to drive long-term brand growth’ I was unsurprised,…
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