Data tells us what is happening, while insights help us to understsand why and how we can leverage it to our advantage.
Children have a surprisingly mature sense of their world. When given a real opportunity to express their own views and responses they can be very expressive.
The problem lays in the lack of understanding of how and why consumers in different markets have different emotional responses to the same sensorial experiences.
There are going to be some big changes in the market over the next few months as consumers adapt to the rapidly increasing cost of living and especially to escalating fuel bills. Brand Owners too…
When you can sequence your consumers sensorial journey and understand how this triggers their emotional journey, you have a completely different view of your brand.
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.
