If Nescafé was to maintain its dominance it had to deliver greater stimulation and pick-me-up values in some regions while, from the same formula, it had to deliver more warming, soothing, calming values in others.
In the same way that we understand our own relationships by understanding how they evolve, Brand Owners, also need to understand how the relationship between the consumer and the brand is created, how it evolves, builds and deepens – or disintegrates.
The outputs will depend partly on the questions that you are asking and, even more particularly, on what we find out and how we think these findings will be best communicated to your team.
Consumers need to want your product, they need to believe that it will be better for them and for their family. Want and Belief are emotional, they are not rational.
Behind every trend are millions of individual consumer decisions. Very few of these decisions are momentous, even for that individual. They are just small individual decisions.
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.
