When reducing Sodium, much of our development effort goes into minimising the sensory change to our product. But what we really need to focus upon is how this change affects the consumers’ emotional response to our product. It is the consumers’ response to the change that is important, not the change per se.
To truly understand how your consumers relate to your brand you may need to think about it differently. Their current relationship with your brand cannot be viewed in isolation. Relationships evolve over time and their strength and character now is shaped by that evolution.
What actually differentiates your product, your brand, from its competition is how it makes your consumers feel.
We love food and drink products because of the way they make us feel. We come back to certain products time and time again because we feel better after eating them than we did before.
As excitement mounts about plant-based and animal-free products, I am also reading more and more articles arguing that consumers are not yet convinced. Is the media hype just wishful thinking from a progressive, vegan biased few, rather than a true sustainable market reality?
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.
