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Exploring new Foods and Flavours…

Whenever we experience something new we seek out comfort – safety – in something in that experience with which we are already familiar. Sometimes this is done consciously, for instance when travelling with a friend,…

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Thinking Fast and Slow

Nobel laureate Daniel Kahneman in his book Thinking Fast and Slow talks about System 1 and System 2 thinking. System 1 thinking is “fast, instinctive and emotional” while system 2 is “slower more deliberate and…

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Freshness

Fresh is really important in so many food and drink categories and I spend much of my time talking about it with many of my clients. But what is freshness? What defines freshness to our…

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Understanding is far more valuable than Data.

I read a blog from a friend of mine the other day about the difference between targets and rewards (Dan Young, Targets and Rewards and knowing the difference). He makes a great point that we…

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The best Research is not always the Cheapest

Increasingly marketers and product developers are looking to understand consumers unconscious responses to their products and services and how these affect liking, preference, loyalty etc. but I find, not only in my dealings with clients…