Uncategorized

Subject

Challenging but also Valuing our Prejudices

We all have prejudices and challenging and even changing them gives us a way to see the world differently. But do we do this at work as well at home? I was watching a triathlon…

Subject

The Importance of Alcohol

One of the things I love about what I do is the opportunity it gives me to walk into completely new markets with very different cultures and start to understand how and why they respond…

Subject

Using more Technology in Qualitative Research

I was challenged by a client the other day asking why I don’t make more use of technology. My methodology of talking to consumers face to face felt old fashioned and a little out of…

Subject

Creativity in the Workplace

Some of us see ourselves as the Drivers of Change, challenging and disrupting the status quo, finding new and different ways to achieve our goals and even envisioning new goals for us to achieve. Others…

Subject

Understanding Flavour Preference

We spend a lot of time, effort and budget trying to deliver the best flavours, aromas etc. but do we really understand what we mean by the best flavour? Is it the best flavour because…