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Are your products boring your consumers?

The Secret Marketer is a pseudonym for a contributor of columns and opinion to MarketingWeek. They recently wrote an article that caught my attention. Titled “Progress will only happen if there is jeopardy” the article makes…

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Building brand relationships that last

Your consumer has a relationship with your brand. It is probably not as close or involved as you would like to think. Even the most brand loyal of your consumers probably barely thinks about your…

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How to Improve Consumer Preference

Consumer preference can be so elusive. They choose your brand today then a competitor launches something a little different and off they go. You tweak your product and regain an advantage, just for a different…

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Think and act Emotionally, not Logically

Sales are falling, your market share is shrinking. The problem is easy to identify, but the solution does not seem to be quite as straight forward. You have improved your product, changed the advertising, adjusted…

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Maintaining Sales in a Declining Market

Growing sales in a growing market is easy. Maintaining sales in a declining market is what differentiates good marketers. But how is it done? There is normally no shortage of generally recognised reasons for a…