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Why does it work over there but not over here?

The problem lays in the lack of understanding of how and why consumers in different markets have different emotional responses to the same sensorial experiences.

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Why emotions are the key to navigating the cost of living crisis.

There are going to be some big changes in the market over the next few months as consumers adapt to the rapidly increasing cost of living and especially to escalating fuel bills. Brand Owners too…

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Why your brand is more like a Rollercoaster than you realise

When you can sequence your consumers sensorial journey and understand how this triggers their emotional journey, you have a completely different view of your brand.

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How healthy is your brand research?

Good Research, like Good Food, is Essential for the Health of your Brand

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Growing Brands in Declining Markets

Managing a brand in a growing market is easy. Growing sales, profitability and market share in a declining market is more difficult. This, however, is the challenge than many brand owners are facing today. This…