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So you think you understand your consumers’ emotions…?

If you wish to understand how your brand works, you need to understand how the communications and sensorial experience of your brand takes the consumer on an emotional journey.

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We think we’re in the driving seat when it comes to consumers’ emotions, and yet…

91% of motorists in the UK believe that they are above average drivers. Is there a similar statistic for Marketers?

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Cost of living crisis: how can I protect my brand from decline?

As consumers’ spending power decreases how will they react? We may see some brands doing very well even as their category suffers dramatic decline, while other brands experience calamitous declines out of all proportion to their category.

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Data vs Insight

Data tells us what is happening, while insights help us to understsand why and how we can leverage it to our advantage.

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Messy and fun – the way to insightful research with children.

Children have a surprisingly mature sense of their world. When given a real opportunity to express their own views and responses they can be very expressive.