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What will be the outputs from the research?

The outputs will depend partly on the questions that you are asking and, even more particularly, on what we find out and how we think these findings will be best communicated to your team.

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Why do consumers buy competitor brands when ours win in preference testing?

 Consumers need to want your product, they need to believe that it will be better for them and for their family. Want and Belief are emotional, they are not rational.

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How can I predict future trends and get ahead of the competition?

Behind every trend are millions of individual consumer decisions. Very few of these decisions are momentous, even for that individual. They are just small individual decisions.

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Can we read Emotions in Facial Expressions?

Even when people are not trying to hide their emotions, reading their facial expressions is often quite misleading.
We know that facial expressions can mislead us, so why is there a burgeoning research industry in using AI to read facial expressions.

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While efficacy is important, consumer belief in your brand is critical.

Invariably, due to factors that have nothing to do with the actual efficacy of the product, the consumer will form their opinion of its effectiveness according to their experience of use.