I was recently working on a UK household snacking brand and I was struck by a few key thoughts: Like many in this market they were under pressure from every angle: indulgent brands muscling in…
Marketing, we are told, is the second oldest profession and Brands are as old as marketing. In Ancient Egypt Ladies of the one profession that pre-dates us would draw their symbols in the sand so…
What is a ‘healthy meal’ or a ‘healthy snack’? What makes this meal or snack ‘better for me’ that that one? Most consumers are trying to eat more healthily, trying to make better choices. To…
It is the buzz word in so many organisations that we speak with at the moment. Not just in the marketing department but from board level down, sustainability is a mantra that pervades the organisation….
P&G is looking to “raise the bar” with its marketing by setting new standards on what makes for a high-quality campaign. Jon Mueller (P&G’s chief financial officer) said “We are raising the bar in advertising…
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