Is Coca-Cola better than Pepsi with a McDonald’s? Is a Pepsi better than a Coke with KFC? Do these retailers believe that their chosen beverage offering is truly the best to complement their food offers…
Your brand delivers something important for your consumers. If it didn’t, they wouldn’t buy it. Most brand owners recognise that the important thing that their brand delivers is not what it does – clean surfaces,…
You live with your products. You think about them every day, you probably use them regularly. It is easy to forget that your consumers don’t know them nearly as intimately as you do. It may…
Most global brands adjust their products to suit local markets. A McDonald’s burger in China is very different from one in the Philippines, or in the US or the UK. Pepsi, Coca-Cola, Nescafé all tailor…
The thing with hygiene brands is that, if they are any good, they actually do much the same thing as each of their competitors. All kitchen cleaners leave the kitchen looking clean, all toothpastes clean…
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