In the ever-evolving landscape of digital innovation, the emergence of the Metaverse stands as a pivotal moment for brands worldwide. Its potential to redefine consumer experiences and reshape market dynamics cannot be underestimated. Yet, amidst…
In times of economic downturn and heightened cost-of-living pressures, consumer behavior tends to shift, with private label products gaining more market share. However, some brands are able to retain consumers and market share better than…
In the ever-evolving landscape of consumer behaviour, one aspect remains constant: the emotional connection we have with what we eat. As market research professionals, understanding this intricate relationship between emotions and food choices can unlock…
Most global brands adjust their products to suit local markets. A McDonald’s burger in China is very different from one in the Philippines, or in the US or the UK. Pepsi, Coca-Cola, Nescafé all tailor…
We were working on a UK household snacking brand and like many in this market they were under pressure from every angle: indulgent brands muscling in on their space and health conscious brands waving guilt…
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.
