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Navigating the Metaverse: Unveiling Opportunities and Threats for Brands.

In the ever-evolving landscape of digital innovation, the emergence of the Metaverse stands as a pivotal moment for brands worldwide. Its potential to redefine consumer experiences and reshape market dynamics cannot be underestimated. Yet, amidst…

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How to defend your Brand against cheaper competitors.

In times of economic downturn and heightened cost-of-living pressures, consumer behavior tends to shift, with private label products gaining more market share. However, some brands are able to retain consumers and market share better than…

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Unravelling the Emotional Journey of Food.

In the ever-evolving landscape of consumer behaviour, one aspect remains constant: the emotional connection we have with what we eat. As market research professionals, understanding this intricate relationship between emotions and food choices can unlock…

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Balancing Flavor Preferences Across Markets

Most global brands adjust their products to suit local markets. A McDonald’s burger in China is very different from one in the Philippines, or in the US or the UK. Pepsi, Coca-Cola, Nescafé all tailor…

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What to do when you’re fighting competitors from every angle.

We were working on a UK household snacking brand and like many in this market they were under pressure from every angle: indulgent brands muscling in on their space and health conscious brands waving guilt…