Uncategorized

Subject

Beyond the Metrics: Understanding the Full Emotional Recipe of Consumer Experiences

In the current digital landscape, measuring consumers’ emotional responses has evolved into a major focus for marketers. Since the acquisition of emotion-detection companies like Emotient by Apple and partnerships like Mediacom’s with Realeyes, advancements in…

Subject

The Metaverse: Brand Opportunity or Threat?

The evolution of digital landscapes is accelerating at an unprecedented rate, and dismissing the Metaverse today would be akin to dismissing the “World Wide Web” in its infancy—something many brand owners regret. As forward-thinking leaders,…

Subject

Managing Heritage Brands in Fast-Moving Markets

Sometimes, a brand’s greatest strength can also feel like its biggest vulnerability. Your brand may have been the first to market, led its category for years, and carries a heritage that competitors envy. However, in…

Subject

Beyond Data to Emotional Insights: Understanding Consumer Preferences.

I was reading some data about to be released by the International Food Information Council (IFIC) in their Consumer Research on Processed Foods report. It tells us that 87% of American consumers score taste at…

Subject

Gaining Consumer Trust in Cell-Based Meat and Alternative Proteins.

Consumers can be very vocal with their concerns around the ethical, environmental and health related impacts of producing and consuming meat. There is increasing pressure on companies operating in this sector to acknowledge these concerns…