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Understanding Brand Delivery

The other day I took some time out and spent it with my wife at a Spa. By the end of the day I felt relaxed, refreshed and rejuvenated, ready to re-enter the world with…

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Falling off the Zeitgeist

How often do we encounter brands that catch a zeitgeist and surf a wave of popularity to fade almost as quickly after a few years. Any successful brand has a number of elements that come…

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Researching Food with Children – Messy, Fun and Insightful

“It is easy running children’s groups” I overheard someone saying, “You establish the rules quickly up front so they know what is expected then they relax and become quite chatty.” It is true, if you…

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Understanding and Managing Changes in Product Formulation – Do Changes in Flavour Matter?

I am often asked by clients to help them change a product formulation in such a way that the consumer does not notice the change. But it is not any change in the taste that…

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Reformulating to Remove Sugar

Much is being said about reducing our sugar intake and considerable time, energy and budget will be focused upon reducing the sugar content of many products over the next few years. The focus at the…