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Understanding the Story of your Brand
Every relationship evolves over time. A romance starts with attraction, moves onto infatuation, negotiates a “getting to know you properly” stage and moves to stability, commitment, trust and lasting love (we hope). Relationships with friends,…
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Understanding the Difference between Consumer Wants and Needs
It is de rigueur to be Consumer Centric. For brands and services to plan around the consumer, to deliver to the consumer what they desire rather than just sell what we make. Products and services…
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Why many Marketers do not truly Understand their Consumers
Understanding your brand and the role that it plays in the lives of your consumers would appear to be bread and butter to most marketers. However, that real understanding of how and why your consumers…
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Understanding Customer Behaviour
I was talking with a friend the other day when she told me that her company was losing 20,000 customers a day! That is some attrition rate and, even for the biggest companies, it is…
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Don’t just look at the Trends, Understand the Consumers’ Emotional Needs Behind the Trends.
It is that time of year when brand plans are being written and updated. Part of this process is looking at current trends and predicting how these will affect our brands and how we can…
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