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The Importance of Faith in Branded Marketing

Marketing, we are told, is the second oldest profession and Brands are as old as marketing. In Ancient Egypt Ladies of the one profession that pre-dates us would draw their symbols in the sand so…

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Will This be Good for Me? – Perceptions of Healthiness.

What is a ‘healthy meal’ or a ‘healthy snack’? What makes this meal or snack ‘better for me’ that that one? Most consumers are trying to eat more healthily, trying to make better choices. To…

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Sustainability

It is the buzz word in so many organisations that we speak with at the moment. Not just in the marketing department but from board level down, sustainability is a mantra that pervades the organisation….

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Irresistible Superiority – Delivering Superior Brand Communications

P&G is looking to “raise the bar” with its marketing by setting new standards on what makes for a high-quality campaign. Jon Mueller (P&G’s chief financial officer) said “We are raising the bar in advertising…

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Do you Understand your Consumers’ Emotional Responses to your Websites and Apps?

We did some work for a food brand recently. A world leader selling in markets throughout the globe. In keeping with most of the brands the company owns the website is superb. Engaging pictures and…