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Defending Brands against private label

After nearly a year of double-digit inflation in the UK, the last latest figures from Kantar show own label sales up by 13.5% year on year for the 4 weeks to 16th April 2023. But…

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How do I create brand loyalty?

When a Consumer says they like your brand it is because they like the way it makes them feel. Maybe your branding is inspired, your brand purpose demonstrates empathy with your consumer, maybe even your…

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Why psychology is the secret to getting your flavor right.

Read almost any report on improving food or drink products or developing new ones such as plant-based meat and dairy alternatives and they will, quite rightly, tell you that getting the flavour right is vitally…

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How Behavioural Science can help explain the data.

I have just returned from conducting a research project in Saudi Arabia. We were researching the psychology and emotions behind the decision making of young Saudi women. While we were doing this, I was reminded…

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Why do your consumers love your brand?

Behind every consumer-brand relationship there is a story. A story of how they met, what first attracted the consumer to try the brand, how that relationship developed from flirtation through occasional use to loyalty. There…