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Confectionary, snacks and your Inner Chimp

  Invariably confectionary brand owners worry about snack bars and other non-confectionary products taking their share of their market. It also seems that snack bar brand owners worry about confectionary products increasingly infiltrating their market….

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Using Consumer Psychology to create Brand Synergy

We all understand that flavour and aroma are two essential aspects of our sensory experience when it comes to food, beverages, and many consumer goods. Whilst we understand much about the sensory impact of taste,…

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Identifying new brand opportunities

Classic marketing theory says that you should first identify an opportunity, a gap in the market, that is currently either unmet or that you can satisfy better than the current products available. You then develop…

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Connecting sensory and behavioural science for brand growth

A good sensory analysis of a product will tell you exactly how the consumer experiences it. It will spot subtle differences and monitor any changes in the way that the product delivers with changes in…

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The psychological impact of aroma on your brand.

Flavours and aromas often prompt strong emotional responses. Our olfactory system is directly connected to our limbic system – the part of the brain most associated with emotions. By the time that we have identified…