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Connecting sensory and behavioural science : A cheesy story

A good sensory analysis of a product will tell you the exact consumer experience. It will spot subtle differences and monitor any changes in the way that the product delivers with changes in season or…

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Identifying and communicating the uniqueness of your Brand.

I am sure you have a list of factors that make your brand great. But how many of these are category benefits that are shared with your competitors and of those that are distinct from…

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A Tip for rescuing a declining brand

Managing a market leading brand can be tough. Everyone else is after a chunk of your sales. You need to defend your brand against the imitators and against the disrupters. Carefully treading the line between…

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Is flavour the most important factor?

Read almost any report on improving food or drink products or developing new ones such as plant-based meat and dairy alternatives and they will, quite rightly, tell you that getting the flavour right is vitally…

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Getting Aroma right

Aroma is an essential part of every consumption experience. It is the first part of our consumption journey as the smell of coffee or baking fills the room, or as the subtle botanicals waft into…