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Growing Brands in challenging markets

Managing a brand in a growing market is easy. Growing sales, profitability and market share in a declining market is more difficult. This, however, is the challenge than many brand owners are facing today. This…

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Knowledge is power but Leadership needs better Understanding.

Even in today’s forward focused leadership culture the emphasis, all too often, remains on knowledge rather than understanding. We need data, percentages, quantifiable information. How are our consumers behaving? What are they doing? How many?…

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Is your branding working?

Originally the purpose of a brand was quick and easy recognition. Consumers could not read, so a simple symbol represented what the tradesperson, shop or establishment did. And the name comes from similar simplified symbols…

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How can I use consumer psychology?

At The Marketing Clinic we use consumer psychology to focus on understanding how individuals make decisions and engage in behaviors related to consumption. Here are some of the ways our clients utilise the benefits of…

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How to identify the best innovations.

Your Product Development team are not short of ideas on how to improve your product. They are brimming over with improved ingredients and wonderfully imaginative ideas. Some to improve the product performance, some to improve…