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What movies can teach you about improving your brand experience.

We all love a night at the movies right? But what if I told you that watching a movie is a great way for you to better understand the brand experience for your consumers? So…

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Finding the ideal taste profile for water in China

Evian is one of the biggest brands of bottled water in Europe, but it did not work in China. How we helped them to find the ideal taste profile for bottled water in China. Background…

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Getting Aroma right.

Aroma is an essential part of every consumption experience. It is the first part of our consumption journey as the smell of coffee or baking fills the room, or as the subtle botanicals waft into…

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Maximising the emotional experience of your brand.

Most Brand Owners that I speak with are very clear that they understand their consumers’ emotional response to their brand. “My brand makes the consumer feel like this” That is great, but it is only…

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The key thing you’re missing in flavour development.

Read almost any report on improving food or drink products or developing new ones such as plant-based meat and dairy alternatives and they will, quite rightly, tell you that getting the flavour right is vitally…