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Closing nutritional gaps for children in India

Every family in India recognises the importance of education for their children. Unfortunately, many children arrive at school each day, keen to learn but having eaten nothing or very little. Energy levels and their ability…

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Why does flavour A suceed, yet flavour B fails?

Invariably when a brand has a number of different flavour formats there are one or two that dominate sales while other flavours just don’t seem to do so well. It is unlikely that the format…

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Understanding your brands emotional journey.

We were working on a UK household snacking brand and I was struck by a few key thoughts: Like many in this market they were under pressure from every angle: indulgent brands muscling in on…

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How resilient is your Brand?

Your brand is doing well, sales are healthy, your market share is good and margins aren’t bad either. Of course, there is pressure on you to do better, but let’s be honest it is pretty…

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Why subtle Sensory Differences can make a very Big Difference to Performance.

I was asked the other day, “how can we differentiate one minty toothpaste from another?” My response was immediate, “By tracking the consumers’ emotional response to them.” If you ask the consumer what it tastes…