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It tastes great, so why aren’t Consumers buying it?

It is so frustrating when you know the product is great and you can see the branding, positioning and price are OK because you are getting trial, but you are not getting repeat purchase. Your…

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Choosing a direction in fast changing markets

Some years back, I was running research groups in China and young consumers explained to me that a certain branded snack was out of date, old fashioned, and for their grandparents. As I came out…

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How to get better understanding from your Data.

I was reading some data about to be released by the International Food Information Council (IFIC) in their Consumer Research on Processed Foods report. It tells us that 87% of American consumers score taste at…

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Honestly, what is unique about your Brand?

I am sure you have a list of factors that make your brand great. But how many of these are category benefits that are shared with your competitors and of those that are distinct from…

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Declining markets, losing market share – what can I do?

Every company has its product experts, people who know the product. They know where it comes from, how it evolved to what it is now. They understand your competitors and they can explain the regional…