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Connecting the sensory experience with emotions.

Most marketers and manufacturers know what must be done to develop their product and how to do it. On the other hand very few know what is the optimal emotional journey that they should be orchestrating for their consumers.

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How resilient is your brand?

Whilst each loyal consumer will have their own story with your brand, there is always a common theme. An emotion or set of emotions that creates the loyalty bond. When you understand this, you can pull upon these threads. You can change your communication to deepen these ties, to attract new consumers and create loyalty among more occasional users.

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Making freshness a competitive advantage

By moving the focus away from the rational benefit and by understanding consumers’ emotional experience of the product we were able to reverse the problem of commoditisation and reverse the fortunes for Cravendale.

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How understanding the Psychology of your Brand helps you to Navigate Stormy Waters

Understanding and managing the emotional connection that consumers have to your brand can make the critical difference when your market comes under pressure.

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How psychology helped find the best flavours for Walkers.

We needed to identify the Taste and Emotional Journeys that each recipe delivered and to understand how the best emotional responses from consumers were evoked by specific sensory journeys.