Why do we like some foods and dislike others? Why are my preferences different from yours? How is this information useful for Brand owners, product developers and communicators? We are born with – arguably –…
Most global brands adjust their products to suit local markets. A McDonald’s burger in China is very different from one in the Philippines, or in the US or the UK. Pepsi, Coca-Cola, Nescafé all tailor…
It is so frustrating when you know the product is great and you can see the branding, positioning and price are OK because you are getting trial, but you are not getting repeat purchase. Your…
Some years back, I was running research groups in China and young consumers explained to me that a certain branded snack was out of date, old fashioned, and for their grandparents. As I came out…
I was reading some data about to be released by the International Food Information Council (IFIC) in their Consumer Research on Processed Foods report. It tells us that 87% of American consumers score taste at…
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