January 20, 2025 You may think that marketers and advertisers have been using the emotions associated with products since the start of last century. There is nothing new in using consumers’ emotional responses to products…
January 15, 2025 Every company has its product experts—the seasoned professionals who know your product inside and out. They’re the ones who understand its origins, how it has evolved, and how it stacks up against…
January 9, 2025 It’s a familiar challenge: consumers tell you they want a product to be “more indulgent,” “stimulating,” or “fun.” The research is clear—this is what they desire. But what does that actually mean…
You’ve conducted blind tests, and your product consistently comes out on top. It’s better. It’s proven. So why do consumers still prefer your competitor? You could try to tell them—again—why your product is superior. You…
Sensory analysis provides an accurate measure of how consumers perceive a product, highlighting subtle nuances and detecting variations caused by seasonal shifts, recipe tweaks, or changes in production methods. Meanwhile, behavioural science explores the consumer’s…
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.
