Nobel laureate Daniel Kahneman in his book Thinking Fast and Slow talks about System 1 and System 2 thinking. System 1 thinking is “fast, instinctive and emotional” while system 2 is “slower more deliberate and…
Fresh is really important in so many food and drink categories and I spend much of my time talking about it with many of my clients. But what is freshness? What defines freshness to our…
I read a blog from a friend of mine the other day about the difference between targets and rewards (Dan Young, Targets and Rewards and knowing the difference). He makes a great point that we…
Increasingly marketers and product developers are looking to understand consumers unconscious responses to their products and services and how these affect liking, preference, loyalty etc. but I find, not only in my dealings with clients…
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