So I read today that according to the World Federation of Advertisers (WFA) three-quarters of major brands are currently reviewing their agency arrangements as a lack of communication and understanding of the consumer undermine the…
So I read in Marketing Week that Reebok “believes the best way to understand customers is to employ people just like them.” This means that they can be less reliant on data to understand their…
When I was a child in the 1970s if I had been ill my mother would buy me a bottle of Lucozade. It came in a glass bottle wrapped in yellow cellophane. With an advertising…
I was recently working on a UK household snacking brand and I was struck by a few key thoughts: Like many in this market they were under pressure from every angle: indulgent brands muscling in…
Marketing, we are told, is the second oldest profession and Brands are as old as marketing. In Ancient Egypt Ladies of the one profession that pre-dates us would draw their symbols in the sand so…
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