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Winning Hearts and Palates: The Emotional Complexity of Plant-Based Cheese

February 18, 2025 I love cheese, but like nearly 70% of the world’s population, I have some degree of lactose intolerance—and, unfortunately, cheese doesn’t always love me back. So, I’ve been watching the growth of…

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Mapping Emotion: The Missing Link in Consumer Journeys

February 12, 2025 Consumer journeys are not a new concept, and most Brand Owners have a comprehensive map of their consumer journeys and are very aware of their strengths and weaknesses from this viewpoint. They…

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The Power of Perception: Why Consumer Belief, Not Just Efficacy, Drives Success in Health Foods and Beverages

February 4, 2025 Consumers today are more focused than ever on making food and beverage choices that align with their health goals. According to a 2023 NielsenIQ survey, over 80% of global consumers actively seek…

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When Consumer Perception Clashes with Expert Consensus: Cracking the Code for Global Success

anuary 31, 2025 In today’s food industry, launching a new product isn’t just about taste—it’s about navigating the complex relationship between expert approval and consumer acceptance. There’s nothing more frustrating than seeing a well-crafted product…

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Every Shape of Taste is Unique: Designing Flavor Journeys That Evoke Emotion and Satisfaction

anuary 23, 2025 I am a cyclist. As any cyclist knows, the journey is not just about getting from A to B. It is really about all the points in between. It is not just…

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