It is that time of year when brand plans are being written and updated. Part of this process is looking at current trends and predicting how these will affect our brands and how we can…
We all have prejudices and challenging and even changing them gives us a way to see the world differently. But do we do this at work as well at home? I was watching a triathlon…
One of the things I love about what I do is the opportunity it gives me to walk into completely new markets with very different cultures and start to understand how and why they respond…
I was challenged by a client the other day asking why I don’t make more use of technology. My methodology of talking to consumers face to face felt old fashioned and a little out of…
Some of us see ourselves as the Drivers of Change, challenging and disrupting the status quo, finding new and different ways to achieve our goals and even envisioning new goals for us to achieve. Others…
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