A Brand needs a plan. Some are very long and complicated, others very concise, even simple – I am yet to be convinced that length, long or short, has any co-relation with quality, but that…
So Omobono along with Marketing Week have done a survey of 1,100 marketers worldwide and found that 75% of respondents state that customer experience is of increasing importance in their organisation. In fact 49% state…
So I read today that according to the World Federation of Advertisers (WFA) three-quarters of major brands are currently reviewing their agency arrangements as a lack of communication and understanding of the consumer undermine the…
So I read in Marketing Week that Reebok “believes the best way to understand customers is to employ people just like them.” This means that they can be less reliant on data to understand their…
When I was a child in the 1970s if I had been ill my mother would buy me a bottle of Lucozade. It came in a glass bottle wrapped in yellow cellophane. With an advertising…
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