It is so frustrating when you know the product is great and you can see the branding, positioning and price are OK because you are getting trial, but you are not getting repeat purchase. Your…
Adapting to change Every so often, a culinary revolution changes the way we approach cooking. The introduction of the domestic freezer was a game-changer, revolutionizing household meals. Suddenly, foods that were once rare or exclusive…
In the ever-evolving landscape of digital innovation, the emergence of the Metaverse stands as a pivotal moment for brands worldwide. Its potential to redefine consumer experiences and reshape market dynamics cannot be underestimated. Yet, amidst…
In times of economic downturn and heightened cost-of-living pressures, consumer behavior tends to shift, with private label products gaining more market share. However, some brands are able to retain consumers and market share better than…
In the ever-evolving landscape of consumer behaviour, one aspect remains constant: the emotional connection we have with what we eat. As market research professionals, understanding this intricate relationship between emotions and food choices can unlock…
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