It is de rigueur to be Consumer Centric. For brands and services to plan around the consumer, to deliver to the consumer what they desire rather than just sell what we make. Products and services…
Understanding your brand and the role that it plays in the lives of your consumers would appear to be bread and butter to most marketers. However, that real understanding of how and why your consumers…
I was talking with a friend the other day when she told me that her company was losing 20,000 customers a day! That is some attrition rate and, even for the biggest companies, it is…
It is that time of year when brand plans are being written and updated. Part of this process is looking at current trends and predicting how these will affect our brands and how we can…
We all have prejudices and challenging and even changing them gives us a way to see the world differently. But do we do this at work as well at home? I was watching a triathlon…
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