Understanding and managing the emotional connection that consumers have to your brand can make the critical difference when your market comes under pressure.
We needed to identify the Taste and Emotional Journeys that each recipe delivered and to understand how the best emotional responses from consumers were evoked by specific sensory journeys.
Every consumption experience is a sensory and an emotional journey for the consumer. The sensory journey is the taste and texture and the emotional journey is the consumer’s psychological response to that sensory journey.
We began to understand which teas triggered which feelings of specific health benefits – i.e. which flavours relaxed and calmed, which energised, or nourished etc. – but more significantly what it was about their consumption experiences that prompted these beliefs.
It is by diving into the psychology of your consumers to understand ‘how’ and ‘why’ the political, economic and social changes affect their attitudes and actions you can then predict, with some accuracy, the continuing direction and speed of change.
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.
