Sensory & Consumer Science

A good sensory team will spot the slightest variation in a product formulation and can describe exactly what the difference is between your product and the competitors.

The Marketing Clinic can help your team to understand how relevant each of these differences are for the consumer.

Sometimes what the sensory team regard as significant differences in taste has very little impact upon consumer liking of the product, sometimes very subtle variances make a huge difference to consumer liking.

Understanding the consumers’ psychology with the brand and with the product enables us to explain these differences in response and to predict consumer responses to different variations in product appearance, taste, texture etc.

Working with The Marketing Clinic gives Sensory and Consumer Science teams a much deeper understanding of how and why differences in formulation, taste, texture, appearance will or will not affect consumer responses to the product.