A skilled sensory team can detect the tiniest differences in product formulation — but the real question is: do those differences matter to the consumer?
At The Marketing Clinic, we bridge the gap between technical sensory analysis and consumer emotional response.
We help you understand not just what’s different, but what’s meaningful — which sensory details are shaping consumer emotion, preference, and loyalty, and which ones are simply technical variations with little real-world impact.
Because in some cases, a subtle sensory shift can transform how consumers feel about your product. In others, even major differences go unnoticed in the emotional experience.
We bring sensory science and consumer psychology together to ensure your sensory decisions are guided by insight, not assumption — helping you optimise product experience for what matters most to your consumers.
