Consumers love your brand because of the way that it makes them feel. This is an emotional reaction to their brand and product experience, not a rational response to the way it tastes or performs.
Of course, your product must perform well or taste great, but that just gives you permission to play. If you want to win in any category or market, you need to understand and deliver the best emotional journey from brand encounter, throughout and then beyond product use. You must make the consumer feel good when they use your product.
The Marketing Clinic’s unique work gets to heart of consumers’ emotional requirements and enables us to give you a clear picture of the best emotional journey for your consumers and exactly how that can be achieved through the product experience.
Our Consumer Psychologists work with you to develop products that consumers love and come back to again and again.
“I always enjoy working with The Marketing Clinic. Their methodology and approach to the studies are not the typical run-of-the-mill qualitative studies. They provide deep, insightful and clear product experience journeys which helped us to understand the functional and emotional needs of our consumers each step of the way. Chris and Caroline are very experienced, hands-on and flexible to really address the client’s business questions at hand.”
CTI Consumer Innovation Science GSK Singapore
Every project is bespoke to our client’s needs.
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.