Innovation/Product Development

Consumers love your brand because of the way that it makes them feel. This is an emotional reaction to their brand and product experience, not a rational response to the way it tastes or performs.

Of course, your product must perform well or taste great, but that just gives you permission to play. If you want to win in any category or market, you need to understand and deliver the best emotional journey from brand encounter, throughout and then beyond product use. You must make the consumer feel good when they use your product.

The Marketing Clinic’s unique work gets to heart of consumers’ emotional requirements and enables us to give you a clear picture of the best emotional journey for your consumers and exactly how that can be achieved through the product experience.

Our Consumer Psychologists work with you to develop products that consumers love and come back to again and again.