Consumer Insights

Some insight projects require a deeper level of insight than others. The Marketing Clinic reveals the psychology behind how and why consumers respond to your brand as they do.

We track the consumers’ emotional response to each aspect of their brand and product experience, mapping their whole emotional journey as they interact with your brand and product.

While other researchers connect consumers’ product experience with the emotional change it generates, no one else tracks each shift in the consumer mood throughout the entire product experience.

Because we generate such a deep understanding of the consumers’ emotional journey and of the psychology that causes consumers to respond as they do, we are then able to give clear and actionable recommendations for product positioning, communications, and product development.

Our findings give clients a new clarity on what is happening, why it is happening and what needs to done. We often challenge some of the accepted wisdoms and encourage brand owners to look at their brands in a different way.