Not all insight goes deep enough to drive real change.
At the Marketing Clinic, we go beyond surface-level opinions to reveal the emotional and psychological dynamics that shape how consumers experience your Brand.
We don’t just ask what people like – we uncover why they feel the way they do.
Our unique approach maps the full emotional journey your consumers take – tracking how their feelings shift and evolve at every stage of interaction with your product and brand.
While others may link products to a single emotional response, we explore the entire emotional landscape – from anticipation, to experience, to memory.
This depth of insight allows us to deliver clear, actionable recommendations for:
• Product positioning
• Brand communications
• Product development and innovation
Our findings give you not only a new level of clarity on what’s happening – but a deeper understanding of why, and what to do next.
We often challenge conventional thinking, helping you see your brand through the lens of emotional impact – and uncover opportunities you might never have considered.
The Marketing Clinic is always willing to assist us in getting the deeper insights that’s needed for new product development and even communication directions. They are a trusted research partner.
Janine Van Nieuwenhuizen
CMI Manager Nestlé East and Southern Africa
Every project is bespoke to our client’s needs.
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.
