Communications & brand development

Good branding connects with consumers at an emotional level. This is not just about how your product makes the consumer feel, it is about their entire emotional journey with your brand.

The Marketing Clinic reveals the psychology behind how and why consumers respond to your brand as they do. We track the consumers’ emotional response to each aspect of their brand and product experience, mapping their whole emotional journey as they interact with your brand and product. It is this emotional journey that is the essence of your brand.

When your branding and communication connect the consumer to this uniqueness of your product and prompt them to recognise this uniqueness every time that they use it (and to notice the lack of that uniqueness whenever they use a competitor) it works in a far more powerful way.

Our Consumer Psychologists work with you to develop branding and communications that connect with consumers’ conscious and unconscious wants, needs and desires.