Managing a brand in a growing market is easy. Growing sales, profitability and market share in a declining market is more difficult. This, however, is the challenge than many brand owners are facing today. This…
Even in today’s forward focused leadership culture the emphasis, all too often, remains on knowledge rather than understanding. We need data, percentages, quantifiable information. How are our consumers behaving? What are they doing? How many?…
Originally the purpose of a brand was quick and easy recognition. Consumers could not read, so a simple symbol represented what the tradesperson, shop or establishment did. And the name comes from similar simplified symbols…
At The Marketing Clinic we use consumer psychology to focus on understanding how individuals make decisions and engage in behaviors related to consumption. Here are some of the ways our clients utilise the benefits of…
Your Product Development team are not short of ideas on how to improve your product. They are brimming over with improved ingredients and wonderfully imaginative ideas. Some to improve the product performance, some to improve…
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.
